Ryan Kaji, together with his mom (Loann Kaji), dad (Shion Kaji), and twin sisters host the kids’ YouTube channel Ryan’s World (previously Ryan ToysReview) for kids ages 2 to 6. Every day, the channel uploads a new video.
As of November 2020, one of the channel’s videos labeled as Huge Eggs Surprise Toys Challenge, had over 2.0 billion views, making it one of the 60 most-viewed videos on YouTube. The channel has approximately 28 million subscribers and 45 billion video views as of November 2020.
The channel has over a million subscribers and ranks in the top 10 of all YouTube channels in the United States. The website has been called “a mash-up of personal vlog and ‘unboxing’ video,” with content that “blends benign childhood antics with unrelenting, often overpowering commercialization”.
Forbes reports that Kaji earned $11 million as the eighth highest-paid YouTuber in 2016 and 2017, $22 million as the highest-paid YouTuber in 2018, and $26 million as the highest-paid YouTuber in 2019 thanks to his videos and product line.
Ryan Kaji’s Net Worth
YouTube star Ryan Kaji has a $100 million fortune. Previously known as Ryan ToysReview, Ryan Kaji is now famous for his YouTube channel, Ryan’s World. Ryan’s parents and twin sisters joined him in the channel’s debut year of 2015 broadcasting.
Ryan’s channels have over 40 million followers and 50 billion views as of this writing. According to Forbes, Ryan earns more than 99% of all YouTubers combined. Over five thousand “Ryan’s World” items, such as toys, action figures, face masks, and even bedroom decor, bear Ryan’s likeness thanks to the family’s licensing efforts.
Every day, Ryan Kaji shares a new video online. With over 2 billion views, his video “Huge Eggs Surprise Toys Challenge” is one of the 40 most-watched videos on YouTube. This year, Nickelodeon launched production on the show Ryan’s Mystery Playdate.
His mother abandoned her job as a high school teacher to work on the channel full-time. More than a hundred family-made toys, products, and clothing items have been released. Additionally, they have an agreement with Hulu to produce original content. A float depicting Ryan in his superhero guise rode in the Macy’s Thanksgiving Day Parade in 2020.
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Ryan Kaji Earnings
During the two years between 2016 and 2017, Ryan’s World earned almost $11 million. With 2018 earnings of almost $22 million, he easily outpaced all other YouTubers. His 2019 earnings of over $26 million put him squarely in the top spot among YouTube stars.
The Kaji family made $30 million in 2020, maintaining their position as YouTube’s highest-paid stars. At the time of this writing, Ryan and his parents had amassed over $100 million through their media business.
Ryan Kaji Early Life
Ryan Kaji was born to parents Shion and Loann in Texas on October 6th, 2011. His mother is of Vietnamese origin, while his father is Japanese; they met while they were both students at Texas Tech University. Kaji lives in Cypress, Texas, with her twin sisters, Kate and Emma.
$276,000,000+
Revenue that Ryan Kaji will generate this year.
He’s the top earning YouTuber & he’s
just 9 years old.👇👇👇 pic.twitter.com/6mwvlCmXut
— Ian Borthwick (@ianrborthwick) December 17, 2020
In Ryan’s Amazing World
Kaji began uploading videos to YouTube in March of 2015 after being frustrated with the abundance of toy review channels on the site. Kaji’s mother recognized the channel’s potential for financial success and left her job as a high school chemistry teacher to devote her time to it full-time.
Originally titled Ryan ToysReview, the channel has since been rebranded as Ryan’s World. Kaji reviews and plays with a wide variety of toys, many of which are provided to him free of charge thanks to sponsorship relationships with toy makers, and a new video is released to the channel virtually every day.
One of the 60 most-viewed videos on YouTube, “Huge Eggs Surprise Toys Challenge” has been viewed over two billion times and is the most-viewed video on Ryan’s World. Kaji’s normal life, from getting a haircut to doing chores with his family, has become a regular feature on the channel in recent years.
Over the years, Ryan’s World’s popularity skyrocketed. In 2020, it had over 28 million users and 45 billion video views. In light of this, Forbes ranked Kaji as the highest-paid YouTube personality. Many have criticized the program for its emphasis on consumerism, but Kaji’s parents stress that the goods showcased on the channel are either donated to charity or given away to friends and family.
Ryan Kaji’s Variety of Goods
By expanding into other media and products, Ryan’s World has been able to capitalize on its initial success and build on it. Kaji’s parents contracted the marketing and merchandising for Ryan’s World with the young children’s media firm PocketWatch in 2017.
In 2018, the family produced a gaming app for kids called “Tag with Ryan” using technology from both PocketWatch and the game studio WildWorks. Ryan’s Mystery Playdate,” a 20-episode preschooler TV series created by Ryan’s World and PocketWatch, premiered on Nick Jr. the following year.
The racing video game “Race with Ryan,” for the PlayStation 4, Xbox One, Microsoft Windows, and Nintendo Switch, was released that same year. The live-action/animation series “Super Spy Ryan” from Ryan’s World launched on Amazon Kids+ in the fall of 2020.
A Ryan’s World game would be released on the popular gaming platform Roblox the next month, it was announced. The channel has collaborated with PocketWatch and Bonkers Toys to produce a line of toys. The slime, action figures, stuffed animals, T-shirts, and more from this range were first sold exclusively at Walmart in the summer of 2018.
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