In 2022, there has been no drop in the number of celebrity beauty brands. Celebrities including Scarlett Johansson, Gwen Stefani, Courteney Cox, La La Anthony, and more have launched their own companies. This year following in the footsteps of more than 20 celebrities who launched their own brands last year. In this article, you will learn about Celebrities who launched Beauty Brands in 2022.
It was a busy month for celebrity beauty brands in June 2022, with the launch of Kim Kardashian’s Skkn by Kim skin-care line and Hailey Bieber’s Rhode.
The Outset, Johansson’s skincare line, debuted in March after she announced her plans for a cosmetic line last year. With Johansson, the focus is on the items and the brand’s message, as opposed to the celebrity’s own name. Anthony also adopted a similar strategy, founding her hair care business Inala with an emphasis on nourishing and strengthening the hair.
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New moves were made by a number of celebrities who had previously worked in the beauty sector. Lady Gaga, who introduced her beauty line in 2018, recently announced she revived the company with new packaging, formulations, and advertising. Grammy-winning vocalist Alicia Keys, who debuted her Keys Soulcare skincare line in 2020, recently launched makeup.
While many of these celebrities are front and center of their individual brands, the lines are often financially backed by investors or brand incubators. Take Johansson’s The Outset, which is financed by The Najafi Cos., or Lady Gaga’s Haus Labs, which was started with Lightspeed Venture Partners.
Lady Gaga
Four years after establishing her cosmetics brand, Lady Gaga stated this May that she was launching a new line under a new moniker, Haus Labs. The Oscar-winning musician began with about 100 stock-keeping in the beauty category, which will only be sold at Sephora starting in June.
In addition to the name, the items have been packed and reconstituted and the logos, as well as advertising, have gotten an update. In my mind, being clean in makeup meant sacrificing bold colors and long-wear performance, and that was unacceptable to me as a diehard makeup lover.
Lady Gaga tells via email that she wanted to “challenge that but go far beyond it.” As I learn, I’ll be able to create more things for the world that aren’t just about my own self-expression — I’m working forward into unlocking self-expression for everyone.” As soon as the rebranding was announced, sales of the brand’s original products on Amazon began to decline.
Kim Kardashian
Kim Kardashian has unveiled Skkn by Kim, the latest addition to her growing empire, after shuttering her KKW Beauty and KKW Fragrance brands during the last year to rebrand.
Skkn by Kim is Kardashian’s first step into skin care, released with nine products in June which offer a comprehensive regimen. “All skin kinds, tones, and textures at each and every stage of maturation” are the goals of Kardashian’s psoriasis-fighting business.
“In all of my business endeavors, I’ve been fueled by my passion to fill market gaps with expertly crafted and universally loved products that are performance-driven—and I have carried this same drive and approach with me into constructing a legacy skincare brand,” Kardashian said in a statement.
Skkn by Kim features a cleanser, a toner, an exfoliant, a hyaluronic acid serum, a vitamin C8 serum, a face cream, an eye cream, oil drops, and night oil, that will be available to buy starting June 21.
Hailey Bieber
Her long-awaited Rhode beauty business was launched in June, presenting a pared-down approach to beauty. A serum, a moisturizer, and three lip balms were the company’s first offerings. All of the items are priced under $30, which is a great deal.
In terms of the brand’s mission and my own attitude, I believe in making only one of everything exceptionally well. When it comes to curating her wardrobe, she says, “the perfect pair of jeans, the one really good T” is also her mentality.
Rhode, a Los Angeles-based fashion label, filed a trademark infringement complaint against Bieber just a week after the singer’s debut. Purna Chateau and Phoebe Vickers, the designers of the Rhode clothing line, issued a statement after the case was filed: “Today, we were obliged to file a lawsuit against Hailey Bieber and her skin-care line, which launched last week and is utilizing the brand name ‘Rhode.
‘” For the sake of our business, we had no choice but to initiate this action. A global brand, we are still a new and growing firm, so we cannot overcome a celebrity like Hailey exploiting our company name to sell related products,” he said. Rhode, Bieber’s clothing line, declined to comment on the complaint.
Idris and Sabrina Elba
For their new skin-care line, S’able Labs, Idris and Sabina Elba announced in July that they will be using natural ingredients from East Africa. After launching The Hub by S’ able Labs, a website that discusses relationships, partnerships, and self-care, the duo is now launching a skin-care company.
According to Sabrina Elba, chief executive officer, and co-founder, “We understood that if [we] were going to promote self-care in the way that we were looking at it, it had to be community-focused.” This became a motto for us very quickly: it had to make people feel good so that they would do good. Having a good first impression and being confident in your own skin has a huge impact on how you treat other people and yourself.”
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Qasil is obtained from Gob tree leaves; baobab from the African baobab and black seed are just some of the components used in this line’s cleansers and toners and moisturizing lotions. The price ranges from $30 to $56 for the products.
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