Bo Jackson Net Worth: Nike Deals, Football Career, and Earnings

Throughout the 1980s, Jackson became a household name as a multi-talented athlete who excelled in baseball and football, as well as track and field. He was a former NFL and Major League Baseball player. As a running back at Auburn University, Jackson led the Tigers to a Sugar Bowl victory and qualified for the United States Olympic track and field team despite being drafted by the Yankees in high school. Are you interested in knowing Bo Jackson net worth? You can read it below.

The Los Angeles Raiders signed him to a four-year contract in 1991, but he was forced to retire due to a knee injury four years later. Jackson’s 1988 Night Football touchdown run and 1989 All-Star Game home run have made him a household name, but he’s also known for his “Bo Knows” marketing campaign.

As a “hobby” football player, he was inducted into the College Football Hall of Fame in 1998. Here in this post you will learn about Bo Jackson net worth, career, early life, and other more details.

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Bo Jackson Early Life

When Vincent Edward “Bo” Jackson was born on November 30, 1962, he was raised in Bessemer, Alabama. When he was born, there were eight children in his household. He went to McAdory High School in McAdory, Texas. In high school, he was a running back on the football team and a member of the baseball squad, where he smashed 20 home runs in 25 appearances. How much do you think is Bo Jackson net worth?

He claimed to have made a promise to his mother that he would be the first member of his family to attend college and fulfill that commitment. While at Auburn, Jackson also competed in baseball and track and field. He is renowned for his ability to excel in a wide range of sports, as seen by his remarkable stats in all three.

Bo Jackson Personal Life

Lindsey, Jackson’s wife, works in the field of addiction treatment. Garrett and Nicholas are the couple’s two boys, while Morgan is their daughter. When he retired from sports, he kept his promise to his mother that he would attend college and earned a Bachelor of Science in Family and Children Development from Auburn University in 1995.

Bo Jackson Baseball Career

Prior to his graduation from college, Jackson had been expected to play professional football. The Tampa Bay Buccaneers selected him with the first overall choice in the 1986 NFL Draft. After being forced to miss his senior collegiate baseball season due to a visit to the Buccaneers team facilities, he refused to play for them again.

The Royals signed Jackson to a three-year, $1.07 million contract, and he appeared in 53 games with the Royals’ Class AA affiliate in Memphis, Tennessee. In September 1986, he was called up to the majors and joined the roster of the Kansas City Royals in 1987.

Bo Jackson Football Career

The Los Angeles Raiders drafted Jackson in the seventh round of the 1987 NFL Draft with the 183rd pick. Once he realized that Raiders owner Al Davis was receptive to the concept of him playing in the NFL alongside his baseball career, Jackson began to accept the possibility of participating in both sports at the same time.

Because of this, he was granted the right to play in every MLB season before joining the Oakland Raiders, even if it meant that he would miss games in the NFL. Davis also reportedly gave Bo Jackson a net worth$500,000 signing bonus and the biggest pay of any non-quarterback in NFL history.

They forgot about diving (@AuburnSwimDive) https://t.co/hiPCNaBmYw

— Bo Jackson (@BoJackson) July 22, 2022

Bo Jackson Contracts and Earnings

Bo earned $6.8 million in baseball compensation and $6.1 million in football salary during his professional career. After inflation is taken into account, the total comes to roughly $20 million.

More importantly, he earned tens of millions of dollars in endorsements from Nike and Gatorade, among others. Nike promised Bo Jackson net worth of $100,000 a year in 1986 if he would just play baseball for them. They would have paid him $1 million if he had also participated in the National Football League. Are you interested in knowing Bo Jackson net worth? You can read it below.

A five-year $7.4 million deal with the Los Angeles Raiders paid him $500,000 each year; a one-year $2.4 million pact with the Kansas City Royals paid him $2.4 million, and Pepsi and AT&T each paid him $1 million; Nike paid him $1 million, and Gatorade paid him $1 million. In the early 1990s, Bo was making $6 million a year in salary plus sponsorships, on a yearly basis. After adjusting for inflation, that’s equal to $11 million today.

Bo Jackson Nike Deals

In particular, Bo’s relationship with Nike was noteworthy. It’s hard to overstate the impact of the now-famous “Bo Knows” advertisement series on pop culture. Nike was selling cross-trainer shoes for $40 million a year in 1989 when the first commercials aired. Nike reportedly captured 80% of the global cross-trainer market within a year of launching the campaign, producing $400 million in income annually, according to Ad Age.

For his efforts as an endorser, Nike couldn’t have been more grateful. That the business did two things in honor of Bo makes me grateful: Each building on Nike’s Beaverton, Oregon, corporate site honors a legendary athlete who had a significant influence on the firm. How much do you think is Bo Jackson net worth?

I stand with Steve Kerr. https://t.co/xt8RNqsXGH

— Bo Jackson (@BoJackson) May 26, 2022

Bo Jackson Ventures

The Burr Ridge Bank and Trust in Burr Ridge, Illinois, a suburb of Chicago, is owned by a consortium of investors led by Jackson. The Bo Jackson Elite Sports Complex in Lockport, Illinois, which has a total floor space of 88,000 square feet, is also a component of his business portfolio, and he serves as CEO. In 2007, he and his business partner, John Cangelosi, opened the facility. N’Genuity Foods, a company he has invested in, is another one of his many ventures.

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