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James Gray

Owner/Editor at Busara Ltd
I am a published writer, journalist and photo-journalist. I have an MA in Creative Writing and Journalism from the University of Wales and my journalism has been published in a number of UK national newspapers including 'the Observer'. My photo-journalism has been represented by Agence France-Presse.
James Gray

Since 1997 Bio-Synergy has been at the forefront of the UK sport supplement category as result of its dedication to quality, authenticity and innovation.

Bio-Synergy has been appointed the exclusive nutrition partner by Premier Global NASM, world leader in the provision of training and education to sport, fitness and wellbeing professionals.

Jason Hussain, Employer Engagement Manager, Premier Global NASM, says: “Bio-Synergy is a well-established and respected home grown brand which shares our belief in the provision of scientifically based education to empower individuals to make safe and effective health, fitness and wellbeing choices. 

“As a result, this partnership will be based on the sharing of information and resources to help our respective audiences make informed lifestyle choices. 

“For example, high performance Bio-Synergy Ambassadors will participate in exclusive Premier Global NASM student webinars on a range of nutrition and fitness topics, giving our students, past and present, a chance to access, first-hand, the experiences of world-class athletes.

This adds incredible value to our offer, providing an unrivalled student experience. On the flipside, our world renowned tutor team will provide exclusive fitness and training content for Total NRG, the Bio-Synergy magazine.”

Daniel Herman, Founder of Bio-Synergy, says: “In addition to supporting our offer through the provision of complementary education, this partnership will enable us to reach a new audience of influencers.

Premier Global NASM trains thousands of sports and fitness professionals every year and each of them will probably go on to manage a portfolio of clients, many of whom will be interested in sports nutrition and supplements.

We want Bio-Synergy to be their brand of choice, joining more than 4 million athletes and weekend warriors who have already engaged our brand to support their fitness and training goals.”

In addition to the sharing of educational resources, brands will cross-promote. Bio-Synergy will promote Premier Global NASM education to its network via its website, magazine and on-pack promotions.

Premier Global NASM will promote Bio-Synergy products along with exclusive discount offers to its network of past and present students via its network communication channels.

The partnership launched this month. Hussain, concludes: “Bio-Synergy is a progressive brand constantly evolving its product range to reflect market needs and scientific findings. This is very much in line with our ethos and I look forward to the opportunities that lie ahead.”